Here’s what it’ll look like after inserting the merge field: Performing a mail merge involves a few fundamental steps: This improves your engagement rate, as around 72% of recipients will engage only with emails that are personalized to reflect their specific interests. Why should you send personalized emails ?Ī personalized email looks like it’s tailor-made for a particular recipient, making it feel unique and relevant. Let’s jump right in, shall we? What Is a Mail Merge?Ī mail merge is an automated process of creating personalized mass emails by using data from a spreadsheet or database file.Įssentially, a mail merge fetches the details of multiple recipients from a source file and inserts them into your email message template. (Click on a link to jump to a specific section.) I’ll also cover some limitations of the mail merge Outlook process and highlight the best mail merge approach for 2021.

In this article, I’ll walk you through the steps for how to perform a mail merge in Outlook. Performing a mail merge in Microsoft Outlook helps you send personalized mass emails to a large mailing list quickly.